Companies & projects
Content Marketing
son of a sailor
Companies need to stand out in an endless sea of content with relevant messages in order to be heard and stand out from the competition.
What makes companies stand out are unique messages that inspire people and lead them to the company. This content lies at the intersection between the company's expertise and the interests of the target groups. This applies in particular to products that require explanation and complex issues in the B2B sector. Content marketing finds or creates this content. Only then will it reach the target groups and actually sell.
50plus Marketing
Gang of Fifty
The ageing of society determines the economic development of companies today and in the future. It determines the content and quality of social coexistence. These massive shifts in the entire generational tectonics are forcing companies to think differently.
The Gang of Fifty is an initiative to gather diverse knowledge about the 50-plus generation, provide targeted impetus and derive individual options for action. Because the future belongs to people with a past.
Ralf Löwe
Over the past 25 years, Ralf Löwe has worked as a strategist, consultant, and concept developer for agencies and companies throughout the DACH region (including Jung von Matt, Scholz & Friends, Grey Düsseldorf and Hamburg, Zum Goldenen Hirschen, LURE Berlin, McCann Vienna, evoq AG Zurich, etc.). He has worked for brands and companies from a wide range of industries, from global corporations to regional SMEs.
During this time, Ralf was responsible for establishing and expanding business areas and agencies, founded and ran an agency for nine years, gave workshops and seminars on strategic planning and creative concepts, and was a lecturer at IU International University of Applied Sciences for digital business models. He has received various awards and honors for his work.
As managing director, Ralf repositioned a mainstream agency to become a specialist in strategic content marketing and won various awards with the team. As Head of Communications & Partnerships for the world-famous sailing race The Ocean Race Europe, he developed the marketing and content strategy for the city of Kiel. The presenting partner Spielbank SH, which he acquired, then brought him on board as head of the marketing department.
In 2023, Ralf founded the content marketing agency son of a sailor, the only agency in Schleswig-Holstein specializing in content marketing, and the 50-plus initiative Gang of Fifty.
